The Trinity River project is about to get a logo.
Wednesday, April 22, 2008
By BRUCE TOMASO / The Dallas Morning News
btomaso@dallasnews.com
It looks like the winner is ... the squiggly helix.
The Dallas City Council's Trinity River committee is expected to vote today on a
recommendation from city staff for a design that will be used to identify the Trinity
project, the city's ambitious plan to transform the underutilized river floodway
into lakes, a downtown park, soccer fields, a nature center and other attractions.
In January, the committee was presented with three possible designs produced by
consultants who are working with the city staff on the design of the Trinity project.
One was a triangle (for "trinity") made of a leaf, a fish and a bird. One was a
loop with tails, resembling an upside-down version of those "fight breast cancer"
or "support our troops" ribbons that people wear on their lapels.
And one – the recommended winner – is a series of curves intended to evoke flowing
water. The consultants dubbed it "the meanders."
David Neumann, chairman of the Trinity committee, said he agrees with the staff's
recommendation.
"I think it's the strongest because of its simplicity and because it shows movement,"
said Mr. Neumann, who represents a council district in Oak Cliff. "Movement and
change are something that we are very much trying to convey to the citizens as we
go forward with the Trinity project."
He said the full City Council would not need to vote on whatever his committee decides
today.
In focus groups in late February, a diverse group of 44 Dallas residents did not
choose the "meanders" logo. They preferred the leaf, fish and bird triangle.
But a report to the committee by the design consultants said the "meander" is better
in part because it is "more memorable, easier to replicate from memory" and "has
a strong ability to better define the Trinity brand."
Courtesy of the Dallas Morning News, Wednesday, April 22, 2008 Edition. Additional
Articles can be found in the Dallas Morning News
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